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How to Use Featured as a Publisher or Journalist

Learn how to start receiving expert quotes or completed Q&A roundups for your publication

Haley Spracale avatar
Written by Haley Spracale
Updated yesterday

Overview

Anyone looking to source expert quotes for their stories or receive ready-to-publish expert roundup articles for their site can sign up on Featured and request expert content – at no cost.

You can receive the following:

  • Quotes

  • Q&A Articles

  • Bylined Articles

  • Interview Profiles

We also have the following tools to help your content efforts:

  • Content Strategy generator

  • Intergrations

  • Expert Directory


Option #1: Request Quotes

Here are the basic steps:

  1. Enter Your Question

  2. Receive and Select Quotes

  3. Close Question & Claim Quotes

  4. Share Published URL

Step 1) Enter Your Question

Enter a question you want experts to submit a quote to. Quotes are limited to a 100-character minimum and a 2,500-character maximum (approximately 15-500 words) response.

Enter a Question: Your question should be written so that it encourages experts to give a direct, quotable answer — not a pitch. Don’t know what questions to ask? Use our Free Content Strategy Generation tool to generate questions from keywords.

Deadline: The last day experts can submit quotes. You may select quotes and close the question before the deadline.

Publication URL: Where the quotes will be published. This must be a website that you own, manage, or contribute to.

Step 2) Receive & Select Quotes

You’ll be emailed once relevant quotes are submitted. From there, you can view and select the quotes you are interested in.

You do not have to use every quote you select.

You'll have access to the following tools to help you review and select quotes:

For an individual response, you also have access to the following tools:

  • Copy Text

  • Copy HTML

  • Log

  • Report

  • Mute Expert

Step 3) Close Question & Claim Quotes

Before your deadline date has passed, you have the ability to close your question and claim any selected quotes.

This action will close your question on Featured, stop new responses, and set the deadline to the current time. All submitted quotes will remain available to you indefinitely.

If you don't close your query early, it will move to Completed in the 'Unclaimed Requests' status after the deadline passes. From there, you can also make selections.

Claiming quotes allows us to share a status update with experts that their insights have been selected for consideration

Step 4) Share Published URL

Once your article has been published, add the URL in Featured so we can share it with the quoted experts. Once the quoted experts have been congratulated, the request will move to the “Published” tab. That’s the last step!


Option #2: Q&A Articles

Here are the basic steps:

  1. Enter Your Question

  2. Track Your Article Progress

  3. Claim Your Completed Article

  4. Publish & Share URL

Step 1) Enter Your Question

Enter a question you want experts to submit a quote to. Quotes are limited to a 100 character minimum and a 2,500 character maximum (approximately 15-500 words) response.

Enter a Question: Please use wording similar to: give one tip, one recommendation, one way etc. to make sure each panelist elaborates deeper on one topic rather than touching the surface on multiple topics. This helps us provide you with a well-rounded article.

Deadline: The date you wish to receive your expert roundup article. The Featured team will aim to deliver the article by 5pm MST time on the selected delivery date.

Tip: Aim for a delivery date of 3+ weeks out for the best results.

Publication URL: Where the article will be published. This must be a website that you own, manage, or contribute to.

Step 2) Track Your Article Progress

Track the progress of your requests on the Submitted and In Progress tabs.

Step 3) Claim Your Completed Article

You’ll be notified via email once your article is complete.

Article requests must be claimed within 5 weeks by adding an estimated publication date or a published URL. You can always extend your estimated publication date if needed.

Featured Tip: You’re not obligated to publish the whole article. However, if you plan to publish at least one of the quotes, we ask that you claim the request. After the article is published and the URL is shared with Featured, we’ll unselect any experts who weren’t published, ensuring only those featured receive a notification.

Step 4) Publish & Share URL

Once published (or scheduled), add the URL in Featured so we can share it with the quoted experts. Once the quoted experts have been congratulated, the request will move to the “Published” tab. That’s the last step!


Option #3: Bylined Articles

Bylined Articles are a long-form content type written by experts on Featured.

As a publisher, you can opt in a source you own or write for, and can start receiving completed bylines from our expert community!

When opting in, you'll enter different topics you're open to receiving pitches on, plus provide any requirements.

If they select your source to pitch, we will email you to notify you that there's a Bylined Article for you to review and accept/reject.

After 14 days, an expert can withdraw their pitch to your source if no action to accept the pitch has been taken.

Once you've accepted a pitch and published it, please add the Article URL to Featured via your Delivered Page. Once you add the article URL, the expert will see the URL on their own dashboard.

If you claim a byline and publish it, you have to attribute the expert and credit them as the author. It is proper to attribute the expert at the top of the article.


Option #4: Interview Profiles

Interview Profiles are a long-form content type written by experts on Featured.

As a publisher, you can opt in a source you own or write for, and can start receiving completed interviews from our expert community!

Featured generates ten unique questions for an expert to answer based on their profile information and previous responses. We format that into a Q&A-style interview that is ready for you to publish.

Experts will select one source to pitch at a time. If they select your source, we will email you to notify you that there's an Interview Profile for you to review and claim.

You will have 14 days to claim the interview before the pitch expires.

If you claim the Interview and publish it, you have to attribute the expert and acknowledge that this is an interview with them. You do not need to attribute Featured.

After publishing the interview, add the published article URL to your dashboard, and that's it! We will notify the expert from there.


FAQs

Why is the content free for publishers?

Featured’s expert accounts share their knowledge by answering questions on Featured that are relevant to their expertise. Featured experts hope to grow in thought leadership while building their brand visibility and authority online.

Our goal is to maximize the publication opportunities for Featured experts.

What kind of editorial control do we have over the content?

Publishers have full editorial control of content received from Featured.

Featured collects, identifies, and converts the best expert quotes into ready-to-publish expert roundup articles for publishers. However, publishers may choose to only publish the quotes that meet their editorial needs or standards.

If direct editing to an expert quote is needed, it is important to keep the message of the quote true to the original version.

Acceptable edits to quotes: Minor rewording, rephrasing, restructuring, and removal of text.

Unacceptable edits to quotes: Changing the message of the quote, removing all attribution to the original author, and plagiarism.

Do we need to link to experts in any way?

Nope! We highly suggest publishers keep the expert’s company links in the attribution lines as a courtesy to the experts who contributed their insights to the article. However, publishers are welcome to remove any links that do not meet editorial guidelines.

Users on our Pro or Business Plans will see an expected attribution type stated next to a question on Featured. The expected attribution type is automatically set based on the publication source’s previous publication history with Featured. Company link attribution types include Unknown, Unlinked, NoFollow, and Dofollow.

Does this align with Google’s guidelines?

Short Answer: Yes! we to adhere to Google’s Link Scheme Guidelines.

Long Answer: Google’s guidelines clearly state that a platform like Featured needs to allow a third-party content owner the choice of qualifying outbound links. Because of these guidelines, we give publishing partners complete editorial control of their Featured articles, including the choice of including links.

Google likes Featured because we help industry experts (the publishing brands) create relevant content for their audiences. When someone searches HR software to try, Google would rather rank an article found on an HR company blog than a question/answer forum.

Who can be a publishing partner?

Featured creates expert roundup content for Brands with Blogs, Media Publications, and Member-Driven Organizations.

Publication sources that engage in tactics that go against search engine guidelines will be blocked from using Featured. Featured will always aim to function within the rules and expectations of search engines.

What makes a question a good fit for Featured?

Featured is strong in verticals like Business, Entrepreneurship, Technology, Marketing, Human Resources, and Finance. However, we welcome questions of every vertical. The question should not have one right answer and instead, be open to multiple thought leadership style insights. Questions should prompt experts to give their insight based on their professional experience.

For Q&A Article Requests, please use wording in your question to limit experts to ONE tip/recommendation/way within their answer. This way, each panelist will be encouraged to elaborate on one topic, leading to a well-rounded article.

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