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Featured Expert Pages

A professional landing page to showcase your expertise and connect with the media.

Haley Spracale avatar
Written by Haley Spracale
Updated over 2 weeks ago

Overview

Building visibility and credibility with the media is hard. Featured Expert Pages make it easier by giving experts a dedicated landing page to manage their personal brand and be discovered by journalists and publishers.

Your Expert Page acts as your public-facing profile on Featured.com—highlighting your credentials, media mentions, and expertise in one organized place.

Key benefits/use cases

  • Control your personal brand with a customizable expert profile

  • Be discovered by journalists searching for credible sources

  • Showcase thought leadership with media placements and insights

  • Build trust with journalists through a polished and accessible presence

What is an Expert Page?

Your Expert Page is a profile that helps you:

  • Share your expertise

  • Display your top media placements

  • Present credentials, qualifications, and preferred attribution

Every Expert Profile on Featured will have a corresponding Expert Page created.

Tip: You control your Expert Page's visibility and whether you can be contacted by journalists. By default, search engine indexing is on—but you can toggle this in your settings.

How to create a great Expert Page

1. Craft an engaging headline

Your default is job title + company—but feel free to customize it to reflect your voice and expertise.

2. Write a compelling summary

Use the About section to explain why you’re a great source. Consider repurposing your LinkedIn bio for consistency.

3. Add pronouns

Ensure correct attribution in media mentions.

4. Showcase media mentions

Featured looks to automatically pulls in placements you've secured using our platform, but you can add your own articles, podcasts, videos, or blogs.

5. Include education and location

Essential for journalists seeking local experts or credentialed sources.

6. Tag your expertise

Use topic tags to help journalists find you more easily.

7. Keep contact info up to date

Let journalists reach out to confirm quotes or gauge interest in a story.

Getting started

To update your Expert Page:

  1. Log in to Featured

  2. Go to Profiles in the left-hand sidebar

  3. Click Public Profile Pages

  4. Click the View/Edit Page button for your corresponding profile to access your Expert Page

Pro tip: A polished Expert Page can increase chances of getting featured—keep it updated to stay visible.

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