Overview
Link Value is a metric that quantifies the estimated cost of your earned media placements using industry benchmarks. It simplifies how you evaluate backlink impact, translating placements into real-dollar value.
Key benefits/use cases
Demonstrate ROI by quantifying how much you’ve saved by earning placements through Featured.
Track progress over time as your brand visibility grows.
Compare cost-effectiveness against traditional PR methods.
How to use Link Value
What Link Value measures
Link Value represents the estimated cost of a media placement if it had been paid for using traditional PR models, such as:
Purchased through an agency under a monthly retainer or pay-per-placement model
Paid directly to a publisher
Acquired through other paid or earned methods
Each placement is assigned a dollar amount based on:
Industry average costs for securing placements
Domain Authority (DA) of the site where your link appears
Featured then sums these amounts to reflect your total Link Value.
Tip: Think of Link Value as how much you’ve saved by using Featured instead of paying for each placement individually.
How to see your Link Value
Log in to your Featured account.
Navigate to the Analytics page in the Admin section of the left-hand sidebar.
Your total Link Value appears alongside other performance metrics.
FAQs
Does Featured sell or buy link placements?
Does Featured sell or buy link placements?
No, Featured does not sell or buy link placements. Any links earned through Featured are completely at the discretion of the publisher or journalist. They decide whether to include a link and how to qualify it in the article. All linking decisions rest solely with the publication.