Overview
PR professionals need more than a headline—they need insights. PR Intelligence, now available on the Featured Business Plan, helps you assess every opportunity with full transparency so you can pitch smarter, protect your client relationships, and win with purpose.
Key benefits / use cases
See who else is pitching and how many responses have been submitted
Track journalist selections in real time
Understand request type to gauge competitiveness
Prioritize high-value opportunities that align with client goals
How to use PR Intelligence
Open any question you're interested in responding to.
View PR Intelligence metrics directly in the Answer Box.
Click into the Question Log to see detailed data about submissions.
Use the insights to decide whether to pitch, wait, or pivot.
PR Intelligence insights
1. Answers Submitted
See how many answers have already been submitted for a question.
Clicking the Answers Submitted field opens a Question Log, which includes:
The full question text
Submission count and request type
Job titles and company names of respondents
Tip: Use this transparency tool to gauge saturation before submitting.
2. Answers Selected
Track whether journalists have chosen any responses:
0 selections: Still wide open
1+ selections: Journalist has started to review and select quotes before the deadline.
Tip: This insight can help you avoid wasted effort and focus your time strategically.
3. Request Type
Different types of requests offer different levels of opportunity:
Quote requests typically include 1–3 responses in the final piece
Article requests may feature 1–10+ contributors, offering broader exposure and more chances of being selected